ATHLETA x ESPNW SUMMIT

Four Hands Embroidery x Athleta: Celebrating Women at the ESPNW Summit

May 2024

On May 9th, 2024, Four Hands Embroidery had the honor of partnering with Athleta for a special live embroidery event during the ESPNW Summit at 1 Hotel Brooklyn Bridge. This collaboration marked Athleta’s debut as the official apparel partner of the summit, reflecting their shared commitment to empowering women through movement, confidence, and community.

As part of the event, Athleta gifted attendees cozy crewnecks, which Four Hands personalized with live, on-site embroidery. Guests could customize their apparel with the empowering phrase “Power of She”, reflecting Athleta’s mission to inspire strength and belonging. This initiative aligns with the Power of She Fund, a partnership between Athleta and the Women’s Sports Foundation, designed to support women of color working to make wellness and fitness more inclusive for BIPOC women and girls.

This collaboration was a powerful reminder of how brands and creators can come together to inspire confidence, strength, and community. Four Hands Embroidery was proud to contribute to this celebration of women in sports, wellness, and leadership.