STANLEY x NORDSTROM
Four Hands Embroidery x Stanley: Custom Embroidery for the Summer 2024 Heat Wave Collection
August 2024
Four Hands Embroidery was thrilled to partner once again with Stanley for an unforgettable brand activation in NYC, celebrating the launch of their vibrant new Summer 2024 drop — The Heat Wave Collection. This eye-catching release made a splash at Nordstrom with an exclusive pop-up event that combined music, refreshments, and a unique personal touch courtesy of Four Hands' onsite embroidery station.
The Heat Wave Collection is all about bold expression and bright summer energy. Featuring neon colorways like Vivid Violet, Tropical Teal, Bright Lime, Goldenrod, Chili, and Passion Pink, Stanley’s latest release includes the wildly popular 40-ounce Quencher tumbler, the sleek 30-ounce Quencher, the IceFlow™ Flip Straw Tumbler, Jug, and more. But the true star of the show? The brand-new Stanley Cross Bottle — designed for hands-free hydration with smart features like a silicone base, tinted lid cover, and a soft-woven jacquard strap that just begs to be customized.
That’s where Four Hands Embroidery came in. As leaders in digital embroidery and custom embroidery experiences, we transformed the Cross Bottle strap into a canvas for one-of-a-kind personal expression. Guests at the Nordstrom pop-up could customize their strap with initials or choose from unique, summer-inspired designs created exclusively by Four Hands. From bold florals to playful sun motifs, our embroidery brought individuality and flair to every bottle.
This onsite embroidery experience not only elevated the collection but also brought customers closer to the brand through a customization moment they could take with them — literally. It was the perfect fusion of function, fashion, and personal style, embodying what we do best at Four Hands: making the ordinary unforgettable.
Whether you're heading out for a beach day, a hike, or just need a stylish way to stay hydrated on the go, Stanley’s Heat Wave Collection — paired with custom embroidery by Four Hands — is here to make your summer brighter.
Looking to add something special to your next event or brand activation? From NYC pop-ups to national product launches, Four Hands Embroidery brings the art of digital embroidery to life through immersive, personalized experiences your customers will never forget. Let’s make it unique — together.