UNIQLO
Four Hands Embroidery x Uniqlo: Custom Embroidery celebrating National Upcycling Day
June 2024
In honor of National Upcycling Day, UNIQLO SoHo partnered with Four Hands Embroidery on Thursday, June 20th, to host a special custom embroidery activation. This unique pop-up event offered customers a one-of-a-kind experience—free embroidered pairs of socks—when they participated in the RE.UNIQLO Program, powered by SUPERCIRCLE.
A Unique Opportunity for Customization
The RE.UNIQLO Program is all about sustainability and personalization. With the launch of onsite embroidery services, customers can now customize their pre-owned or new UNIQLO products, creating distinctive and stylish pieces. Whether you're looking for a personal touch or a thoughtful gift, this service is designed to offer something special. The embroidery activation was available at RE.UNIQLO Studios in New York City’s SoHo, 5th Ave, and Disney Springs locations, making it easy for customers to participate in a creative and sustainable way.
Four Hands Embroidery brought its expertise to this exclusive event, allowing customers to choose from a variety of designs. From icons and text to special location-themed artwork representing NYC, there were plenty of options to make each piece truly unique. With the rise in popularity of custom embroidery, this service adds a special touch to everyday wardrobe staples, ensuring each item tells a personal story.
This exciting event was powered by SUPERCIRCLE, a leading technology and logistics platform focused on circularity. SUPERCIRCLE enables brands to create seamless trade-in programs where customers can recycle their worn clothing in exchange for store credit. By managing excess inventory efficiently, SUPERCIRCLE helps retailers like UNIQLO minimize waste while promoting sustainability.
With the success of this pop-up activation in the New York City area, UNIQLO and Four Hands Embroidery continue to make sustainability stylish and accessible. If you missed the event, don’t worry—you can still take advantage of the onsite embroidery services Four Hands has to offer by booking them for your next event. Whether you're looking to personalize a new purchase or upcycle a pre-loved favorite, this service ensures you can express your style in a truly one-of-a-kind way.
For more information on upcoming embroidery events and activations, stay tuned to our website and social media channels. Experience the art of custom embroidery and make your wardrobe uniquely yours!