NIKE

Four Hands Partners with Nike for International Women’s Day

March 2024

On March 9th, 2024, Four Hands partnered with Nike to celebrate International Women’s Day with a live embroidery activation at the Nike Well Collective store in Williamsburg, Brooklyn. This event brought customers a unique opportunity to personalize their Nike merchandise with custom embroidery designs created exclusively for the occasion.

Four Hands developed a collection of flash designs inspired by themes of empowerment, growth, and movement. Customers who made purchases during the event could select a design and watch it being embroidered live onto their apparel. This hands-on experience allowed shoppers to take home a product that was both personal and meaningful.

Nike’s decision to collaborate with Four Hands, a women-owned studio, aligned perfectly with the day’s focus on supporting and celebrating women. The event successfully combined creativity, community, and personalization, offering guests more than just a shopping experience—it was a celebration of individuality and empowerment.