Parade

April 2022

Four Hands Embroidery collaborated with Parade Underwear on Project Parade for Earth Month 2022 to create a special line of custom embroidered socks as part of Parade's "Elements" campaign. The giveaway campaign aimed to support individuals and organizations working towards making the planet more sustainable. The "Elements" campaign featured designs inspired by the four elements: Earth, Wind, Air, and Fire.

Parade is an eco-friendly underwear company that uses 85% recycled polyamide to create designer fabrics that are Oeko-Tex certified, free from harmful chemicals that pollute skin and the environment, and offer all-day comfort to the wearer. Parade values inclusivity and diversity in their mission to bring as many people as possible to the Parade. They are open to feedback to expand their size-inclusive and gender-inclusive options. They also prioritize sustainability in their products by using reclaimed, recycled, responsible, renewable, or regenerative materials. As a result, they produce limited-edition drops and will only create more if there is demand.